“Spotlight On” is an ongoing series of educational, short four to five minute programs that has been broadcasting nationally on Public Television for 23 years. “Spotlight On” is the only program that guarantees a minimum of 500 national airings (40% - 60% during prime-time) to a minimum of 3,000,000 viewers.
Underwriters receive a PBS stations Audience Report of confirmed airings, issued by PBS Research Department. This report shows each PBS affiliate that airs your show, how many times it was broadcast, total number of viewers, prime time / non-primetime, marketshare, etc.
Although programs continue airing for a year or longer, the monitoring period is for the first 3 months of broadcast; actual total viewership is far greater than the guaranteed minimums.
Programs are developed in conjunction with the underwriter to ensure content & technical accuracy. The underwriter is given complete script and program approval rights. Here’s a program we produced for Consumers Reports:
All “Spotlight On” programs are distributed via satellite access feed from Washington, D.C. Prior to each “Spotlight On” satellite feed, all Stations are notified through the public television wire service, E-mail Express.
There is a one-time cost for underwriting a “Spotlight On “ segment. This funding includes one continental U.S. location shoot, all editing, scripting, distribution, satellite uplinking and monitoring. “Spotlight On” programs make excellent marketing videos and Underwriters can be provided with a High Definition master, as well as all video shot!
In addition to broadcast, we have painstakingly refined a technique of extremely high-quality video compression offering Underwriters the option of putting their “Spotlight On” programs on their website for additional exposure. We offer the same high quality compressions as seen on major motion picture studios.
Social Media, Blogging, Tweeting, Messaging, YouTube HD, Vimeo, or good old fashioned email - all can be enhanced when we prepare your program for internet distribution. Our compressions include QuickTime, Real Player, Windows Media, Podcasting, closed-captioning www.aoa.gov/, even YouTube!
“Spotlight On” is the only public awareness program with a guaranteed airing platform on National Public Television.
“Spotlight On” is the only program that guarantees a minimum of 500 airings nationwide, to a minimum of 3 million viewers! If your show doesn’t reach those minimums, it will be re-uplinked at our expense until it does.
“Spotlight On” is the only such program to put airing & viewership guarantees IN WRITING. And DOCUMENTS this with a PBS Stations Audience Report!
Public Television provides advantages other channels can’t deliver - an audience of informed, affluent viewers.
An audience of interested and educated viewers!
42% more likely to own stock.
55% more likely to have written to an elected official.
42% more likely to have taken part in a civil issue.
Public Television has a much larger viewing audience then people realize.
PBS & member stations reach nearly 90 million people each week.
Most American households, nearly 70%, watch Public Television.
Nearly two times the coverage of CNN & The Discovery Channel.
Spotlight On programs are broadcast so frequently because they are short programs (3 to 5 minutes). Unlike longer 60 minute shows, there are many shorter airing slots available.
If you’ve ever watched Public Television and have seen a short, educational show 3 to 5 minutes long it probably was a “Spotlight On”, and you didn’t know it.