“Mr. Muir also announced that Idaho potatoes will be featured this year on the Public Broadcasting Service's "Spotlight On" series, which feature spots several minutes long that are used to fill space between programs. He said that the spots will appear 500 times over a three-month period broadcast to a national audience of at least 3 million people. Additionally, PBS will run a spot on Idaho potatoes on its "Creative Living" series, where Mr. Muir himself will conduct a cooking demonstration.”

http://theproducenews.com/StoryNews.cfm?ID=7194

Underwriter:  Idaho Potato Commission