Spotlight On: Paperboard Packaging

Spotlight On is the only public awareness program with a guaranteed airing platform on National Public Television.

PPC Video Viewed by 61% of U.S. Households

The Paperboard Packaging Council (PPC) recently announced that public television airings of its video, Spotlight On: Paperboard Packaging, reached two thirds of PBS households across the nation. According to data from A.C. Nielsen, the world’s leading market information company, PBS affiliates broadcast the program over 1,000 times during the latter months of 2006 reaching 61% of all U.S. television households in more than 150 markets. The video highlighting the benefits of paperboard packaging was viewed by more than 4.7 million Americans. Overall, PBS affiliates broadcasting the program scheduled an average of seven airings each.

Spotlight On: Paperboard Packaging was produced by Trivue Entertainment in cooperation with the PPC. “We’re thrilled with the success of the program,” said PPC’s President Jerry Van de Water. “It’s an important part of our mission to educate the public about the economic and social benefits of packaging made from paper-based materials. The video brings out facts about use of trees for paper packaging that are not known by many – that trees are grown on tree farms, just like vegetables, for example, and that five tress are planted for every tree harvested for our products. The public can lose sight of the fact that paper-based packaging continues to improve on its status as one of the most highly recycled materials. We need to tell our story again and again to the widest possible audience. That’s why we are encouraging our member companies and others to make use of the video in their own community and customer relations activities.”

PPC has posted a copy of the five minute video for downloading on its website www.ppcnet.org (just go to http://www.ppcnet.org/TheIndustry/index.aspx and click on the link below “Paperboard Packaging - Making Our Lives Easier”). The video is also available for the general public on www.youtube.com, by typing in “paperboard packaging” in the search box. For anyone desiring a personal CD copy at no cost, please contact the Paperboard Packaging Council, 201 N Union Street, Suite 220, Alexandria, Virginia, 22314 or email Steven Smith at ssmith@ppcnet.org.